CEO- Digit Murphy, Co-Founder and VisionaryA pioneer in women’s sports, Digit Murphy has spent her career advocating for equity and visibility in athletics. With decades of experience in coaching, management, and advocacy, Digit is passionate about unlocking the power of NIL to bring lasting impact for female athletes and the brands they represent.
Shirley Hon Co-Founder brings a deep understanding of strategic brand partnerships and marketing. With a keen eye for the unique value that women athletes provide, Shirley crafts campaigns that resonate and make an impact. Her approach combines strategic insight with innovative thinking, making her a crucial asset to the UWS team.
Aronda Kirby Co-Founder
With a strong background in sports operations and athlete relations, Aronda Kirby ensures that every partnership with UWS runs seamlessly. Her expertise in managing NIL opportunities for female athletes guarantees that our athletes and partners experience the benefits of a well-coordinated, values-driven agency.
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